What does Sketch Group do?
Sketch Group is a visual consultancy offering explainer videos, graphic recording, strategic illustration, and visual thinking training and facilitation.
Case Study
Sketch Group: Visual Communication Website
Explore Sketch Group’s visual communication website, showcasing explainer videos, graphic recording, illustration and training through clear service journeys.
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- Project
- Sketch Group
- Category
- Creative & Media
- Industry
- Visual Communication
Experience focus
Creative Portfolio
Service Navigation
Visual Storytelling
Enquiry Journeys
Experience overview
"Sketch Group is a Melbourne-based visual consultancy using sketching to explain ideas, tell stories and capture conversations. Its website brings several creative disciplines into one experience, from hand-drawn explainer videos and live graphic recording to strategic illustration and visual thinking training. The work itself is central to explaining the offer."
Design challenge
A multidisciplinary creative studio needs to show personality while helping visitors choose a relevant service. The design challenge is to turn a broad visual communication offering into understandable routes for organisations planning an event, explaining a complex message or developing their team’s skills.
Website approach
- Distinct service groups separate videos, event services, illustration and training.
- Service and industry discovery connects the offering with a visitor’s organisational context.
- Illustrated examples and case studies show how visual communication is applied in practice.
- A prominent consultation route gives visitors a next step after exploring the work.
Experience highlights
1
The creative range is organised into recognisable service families.
2
Live and remote event services have distinct places within the offering.
3
Team and company information adds context to the studio’s visual work.
4
Articles, sketchnotes and case studies provide further routes into the studio’s expertise.
The project, explained
Questions about Sketch Group
How does Sketch Group organise its services online?
The website groups services into videos, events, illustration and training. Visitors can explore a service family, review examples and follow a consultation route.
What is live graphic recording at an event?
Live graphic recording turns conversations and presentations into illustrated visual notes during an event. Sketch Group presents this alongside other event and visual facilitation services.
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